Mom leaves an indelible mark in this emotional mother’s day ad for American Greetings

MullenLowe U.S.’s heartfelt American Greetings ad for Mother’s Day is more than skin deep.

In the end, the tattoo reads, simply, “Keep shining,” the closing words of the birthday message, rendered in her own mom’s handwriting. Read more.

Classical art-inspired tattoos you never knew you needed until now

Check out this list of awesome art-inspired tattoos to see what we mean. Compiled by Bored Panda, it's full of brilliant inking ideas. How about adding a Matisse to your arm? Or a van Gogh to your shoulder perhaps? See more.

The motivational tattoos that are helping people who self-harm

An artist has designed temporary tattoos to help people struggling with their mental health and to stop them self-harming.

Francesca Timbers, a British-Italian psychology graduate who lives in London, first started designing and producing ‘Motivational Tattoos’ in 2015 from her parent’s living room.

The majority of the tattoos are in the design of plasters and are emblazoned with motivational messages such as “It will pass”, “Breathe”, “Love Yourself” and “I am enough”. Read more.